Product batch profit planner
See the profit left from a product batch after discounts, fees, returns, and marketing spend.
Profit left
Profit
$526.15
24.6% of revenue
More figures
- Revenue
- $2,136.65
- Stock and fixed costs
- $990.00
- Fees
- $320.50
- Sales to break even
- 67.5
- Ads for your margin
- $398.82
You can spend up to $398.82 on marketing and still keep a 20.0% margin. The current plan spends $300.00.
Estimate from the numbers you enter. Not financial or tax advice.
A product batch is a cash decision before it is a marketing decision. You pay for every unit, the packaging, and the fixed costs up front. Discounts, marketplace fees, returns, and ads all come out of the selling price later. The profit is whatever is left.
This planner uses one batch at a time. Change the discount or the ad budget and the profit, the break-even sales, and the maximum ad spend for your margin target all move together. It does not tell you what you should spend. It shows what your own numbers can carry.
What the profit figure includes
Revenue uses the discounted price and removes the units you expect to get back. Stock cost uses every unit you bought, because that cash has already left. Fees are a percentage of the revenue that remains. The marketing budget is a lump sum for this batch, not a monthly brand budget.
The margin target is the second question. A batch can be profitable and still miss the margin you wanted. The ad-budget figure next to the target is the most you can spend and still land on that margin. If it is negative, the price or the discount is the problem, and buying more ads will not fix it.
How to use the result
Run the batch you are about to order, then run it again with the discount set to zero and the ad budget set to zero. The gap between those versions is the cost of the promotion. If the break-even sales number is higher than the units in the batch, the plan loses money even if every kept unit sells.
Use the break-even ad spend tool when you buy ads per order, and the discount tool when the question is how many extra sales a promotion must create. This page is the whole batch. Those two are the pieces.
Frequently asked questions
Does this include tax?
No. Tax depends on your country, your other income, and what you can deduct. Treat the profit here as the cash left before income tax, then set aside what your own tax estimate requires.
Should returned units still count as a cost?
Yes in this planner. You paid for them. A return may come back sellable, but it did not produce the revenue you planned, and reselling it is a later batch. Counting it as free profit hides the cash you already spent.
What marketing number should I type?
The amount you are willing to spend to sell this batch, including ads and any launch costs that belong to these units. The result then shows whether that amount still leaves your target margin.
Why is the maximum ad budget negative?
The discounted price, fees, and stock cost already use more than the revenue, or they leave less than the margin you asked for. Lower the discount, raise the price, or reduce the unit cost before you plan an ad budget.