Price and markup calculator
Set a selling price that still leaves your target margin after fees.
Price to charge
Selling price
$21.82
More figures
- Markup on cost
- 81.8%
Price for a 30.0% margin: $21.82 (81.8% markup on cost).
Estimate from the numbers you enter. Not financial or tax advice.
Next calculation
Markup and margin are different sums. Markup compares profit with the cost. Margin compares profit with the selling price. A 50 percent markup is not a 50 percent margin, and fees make the gap wider because they are taken from the price.
Enter the landed cost, the fee percentage, and the margin you want to keep. The price is the one that still leaves that margin after the fee.
Why a cost-plus guess fails
Doubling the cost feels simple until a marketplace takes 15 percent and the payment processor takes another slice. Those fees come off the selling price, so they have to be inside the price before you publish it.
If the fees and the target margin add up to 100 percent or more, there is no price that works. The calculator says so instead of inventing one.
Check the price against a discount
A list price that only works at full price will fail the first time you run a promotion. Take the price from this tool into the discount calculator and see what a 10 or 20 percent reduction does to the profit per sale.
Frequently asked questions
What is the difference between markup and margin?
Markup is profit divided by cost. Margin is profit divided by selling price. A price of $20 on a $10 cost is a 100 percent markup and a 50 percent margin before fees.
Which margin should a small product use?
There is no universal percentage. It has to cover ads, returns, and your time as well as the unit. If the only price customers will pay cannot carry those, the product is the wrong one.
Do I include shipping I charge the customer?
If the customer pays shipping on top, leave it out of both the cost and the price, unless you keep part of it. If you offer free shipping, include your shipping cost in the landed cost.
Can I use this for a service?
Yes, if you put your delivery cost in the cost field and your platform fee in the fee field. For a project with hours and revisions, the freelance project tool is the closer fit.